The power of FAQs
FAQs are a fantastic tool for gaining a better Google ranking, for taking the pressure off the business owner having to repeatedly answering client questions and for helping educate the market about what your product or service can do and why yours is better.
Why is an FAQ important?
FAQs are an essential selling tool because these questions are the very same ones the target market is asking in their own head. If the business owner can’t answer these for the customer, the customer will go elsewhere to a company that can. It’s psychologically proven that if we have unanswered questions about a product (E.g. how much is it, is there a money back guarantee etc), we cannot process through the mental steps required to feel confident in purchasing the product.
Here’s a few tips on how to write a powerful FAQ quickly.
Write out the top 20 or 30 questions you often get asked by people considering buying from you. Start with the basics, no matter how prosaic they may seem. For example, if I was writing copy for a florist, I would write down the most mundane questions.
I’d then follow that up with the more detailed questions:
Answer the questions. Then, you simply write out the answers in the most elegant, persuasive and concise way you can. This now becomes your FAQ. Easy.
Here’s a few more reasons why writing an FAQ in this way make sense.
How To ‘Re-Purpose’ Your Content And Get Maximum Bang For Your Buck:
Writing copy can be time consuming but once you’ve done it or had it done for you by a copywriter, it’s worthwhile thinking about how you can use what you’ve got more than once. Here’s a few tips on how you can re-work big chunks of copy (like and FAQ) so that you get maximum usage out of the copy you’ve written.