Here's what people are saying about Bernadette Schwerdt: 

 


Testimonials for Bernadette 's keynote speeches and MC services:


"We engaged Bernadette to be the event MC at the Venture Melton Business Summit 2018 which was Council's hallmark business event for the year with over 200 guests. From first point of contact through planning and then delivery of the event on the day, I found Bernadette to be extremely professional, well organised, flexible, and above all else, a lovely person to deal with. Indeed, the inclusion of a short key-note presentation from Bernadette on the speaking schedule for the day was one of the more memorable sessions for the day. Bernadette's ability to take ownership of the running sheet, adjust times as required and keep the day flowing smoothly was much appreciated. I highly recommend Bernadette for MC and/or speaking roles."

Bruce Marshall, Coordinator Economic Development & Tourism at Melton City Council


"Bernadette was 12/10. Best I’ve seen. Had the whole room laughing."

Tania Hall, Toyota Marketing Dealers Conference

"Bernadette was MC at the tenth anniversary of our Women in Business Luncheon this year where we had 521 guests attend at The Australian Events Centre, Essendon Fields. Magda Szubanski was our guest speaker. We had a record attendance for the event. Bernadette did an excellent job in engaging with the audience and was most entertaining with a lovely blend of humour and important information throughout the event. Thanks to Bernadette's professionalism the event ran to schedule. I can highly recommend Bernadette for any future speaking engagements."

Craig Skelton, Community Partnerships & Sponsorship Coordinator at Moonee Valley City Council

"ICN engaged Bernadette as our MC for the 2017 Manufacturing Showcase event which attracted 426 participants from Industry. Bernadette did an outstanding job, a mixture of informal and formal communication, highly professional and engaging. A great choice for MC and highly recommended looking for a talented MC."

Don Matthews, Executive Director at Industry Capability Network (ICN), Victoria

"Bernadette was the keynote speaker at our Women In Real Estate event. She was a delight to deal with and highly professional. Her presentation was engaging, informative and relevant. She is an excellent speaker and I have no hesitation in recommending her."

Antonia Mercorella, CEO of the REIQ

"Bernadette was a keynote speaker at our recent Women in Print events held nationally in five states. Each event has a unique audience and qualities. Bernadette was an amazing presenter. Her preparation for the events was flawless. She was well-researched and prepared both for the different audiences and for the industry. It was really rewarding working with such a professional keynote and seeing it pay off at the actual events. Bernadette's content was really relevant and motivating for attendees and she received a high level of positive feedback both written and verbal. Bernadette has a very engaging, down-to-earth style which appealed to our audience and allowed them to benefit greatly from her expertise. I would highly recommend Bernadette for keynote speaking especially around Presenting with Influence."

Karen Goldsmith, General Manager - Strategy

"Bernadette Schwerdt was the chair of the Associations Forum National Conference in 2016. We appreciated her thoughtful research and efforts to understand our organisation, and the professionalism that she bought to her role. Bernadette has an approachable, engaging and lively style which was well received by delegates and the organisers alike."

John Peacock, Associations Forum

"‘Bernadette’s detailed preparation, attention to detail and genuinely personable presentation skills meant that both our panelists and audience at Disrupters were fully engaged and comfortable throughout the event. She worked with my team to ensure a seamless transition from individual interviews to panel discussion to the audience Q & A and was professional and warm in her dealings with everyone. She also ensured the event stayed on schedule without ever appearing to rush and took time to network with guests at the close of formalities. Highly recommended!"

Amanda Pepe, Publisher, Solstice Media

"Thank you for your motivating keynote presentations for our annual roadshow – the attendees are still singing your praises! You are a dynamic professional whose passion is second to none. It was such a great pleasure working with you."

Melinda Mason, Loyalty Program Manager, De Lorenzo

"Thank you so much for sharing your perspectives and insights with us. Your insights and learnings were VERY well received by the audience! You delivered a refreshing, entertaining and unique talk!"

Kris Larsen, Senior Manager, Business Innovation, KPMG

"Bernadette is a subject matter expert that backs up her sessions with a really engaging and powerful presentation style.  Bernadette is a delight to work with and a true professional. I have no doubt that we will be working with Bernadette again in the near future "

Leah Hitchings, Brand & Communications Manager – AMP/Hillross

"Thank you again for helping our team overcome the fear of presenting and being able to articulate the features and benefits of what we do. The feedback I have received from all our staff can only be described as glowing"

Tamatha Harding, Acting CEO – Tennis Australia

"Bernadette blew us away with her knowledge, expertise and enthusiasm for her topic. It was a genuine turning point for my students. I hope I can convince Bernadette to keep coming back, year after year, to work her magic again "

Lorna Hendry, Lecturer, School of Media and Communication, RMIT University

"This is the best session I've been to in ages. Bernadette was knowledgeable, approachable, well prepared and great to listen to. I thoroughly enjoyed it."

Kelly Holcroft, Project Officer - Funds Executives Association Ltd

"As I have only recently launched on to the public speaking circuit I have required significant counsel and mentoring. Bernadette Schwerdt has proven to be an absolute god send. She is consistent and extremely professional in her approach, taking the time to address my key concerns. Recently I was asked to deliver a Ted talk. Without Bernadette’s clarity and direction, there is no way I could have achieved the outcome I so desired. She is sound across all areas of the speaking world and is an asset to anyone wanting to succeed in this field."

Jules Allen, Motivational Speaker

"On behalf of all of us, thank you so much for sharing your perspectives and insights with us at the recent TEDx event at KPMG in Melbourne. Your insights and learnings were VERY well received by the audience, and as you might have noticed, the theatre in Melbourne was at full capacity with live video streaming to our interstate offices (including Sydney, Parramatta, Adelaide, Perth, Canberra, Gold Coast, Hobart and Launceston). For us at KPMG, hosting a TEDx event is all about inspiring our people through the perspectives of wonderful people like yourself. In the words of TED, it is all about “ideas worth spreading” and you certainly brought that to us on Friday with a refreshing, entertaining and unique talk!"

Kris Larsen, Senior Manager, Business Innovation, KPMG

"Bernadette had my students engaged from start to finish – not a feat easy to achieve with Gen Ys. She was clear and concise and was able to answer all the questions that came her way. I wish they would respond to me in the same way."

Nicolas Brasch, Swinburne University, Writers in Residence Pty Ltd

"Thank you for your motivating keynote presentations for the De Lorenzo ASPYA Roadshow 2016 – the attendees are still singing your praises! You are a dynamic professional whose passion is second to none. You understood our requirements and the messages from your presentation resonated well with the attendees. You delivered what you promised and did it in a way that the attendees totally understood. We would certainly recommend you as a speaker for any organisation – you have an amazing array of topics and talents to share. It was such a great pleasure working with you."

Melinda Mason, Loyalty Program Manager, De Lorenzo

"Thank you for your engaging presentation last week as a part of Business Week, it was a great event to kick of the week and we have received fantastic feedback about your presentation. It was a pleasure working with you and Monique in the lead up to this event, and I hope you would consider presenting at future events if the opportunity was to arise."

Natalie Schetzer, Acting Business Marketing Communications Officer, Whitehorse City Council

"One of the best workshops I have ever been to!"

Yasmeen Ali, Lease Management Executive - Coles

"Brilliant! I can take tools, techniques and templates straight back to the office and use immediately."

Josie Gruber, Events Manager - Australian Dental Association (NSW)

"Bernadette provided down to earth examples on what was possible."

John Beecroft

"This seminar was most insightful and provided some ideas that could be followed up on for my business."

Debra Nellessen, Mineral Medics

"Inspirational presentation by Bernadette Schwerdt."

John Perera, Digital Wiz

"Opened my eyes to what can be done with small business ventures."

Ian Rennison

"A really useful morning and one I can share with my clients."

Kate Griel, Head Start Communications

Testimonials for Bernadette Schwerdt 's training courses and mentoring services:


"I was hesitant before coming here. I had to dip into my savings for Europe, but today changed my life! It will build your self-confidence and transform your speaking. In under an hour, the room went from novices to being able to speak on the circuit! Thanks!. "

Caitlin Figueiredo, Ambassador, Alannah & Madeline Foundation

"Do yourself a favour and enrol! The best workshop on presentation skills I have ever attended.  How enjoyable was the session? 11/10. "

Matt Eggins, Public Relations, Dept of Employment

"Dynamic, engaging, compelling content tips & tools to build confidence and clarity for impactful public speaking and presentations. I gave it a 10/10."

Natalina Morelli, Marketing Manager, Maroondah City Council

"The session is a great blueprint for how to develop and deliver at public speaking events. A must! How enjoyable was the session? 10/10"

​Kelly Canavan, Accountant, Australian Taxation Office

"Bernadette’s workshop was challenging but very valuable. The personal coaching was the most useful part of the day. I rate this session 10/10."

Hugh Humphrey, General Manager, Bank Financial Management, Commonwealth Bank

"I loved that Bernadette demonstrated how we can add impact to our communications, and how it’s not just about content, but how we present physically. The personal coaching was great, and I liked the ability to have someone observe and give tangible feedback on my presentation style. I rate this session 10/10."

Lee Mowat, Executive Manager of Wealth Management, Commonwealth Bank

"As a student of Bernadette Schwerdt's Australian School of Copywriting I’m thrilled to recommend the course and her honest, enthusiastic desire to help people find opportunities in the copywriting business. For anyone who enjoys writing and has an interest in marketing ideas I wouldn’t hesitate to recommend the Australian School of Copywriting as an excellent way to explore a new career path. I think the advertising for the course is spot on. You can study the modules in your own time when you're most motivated and you get terrific value for the money you spend."

David Whiteley, Freelance voiceover artist, copywriter and professional actor

"Having Bernadette as a professional mentor has accelerated my confidence as a copywriter. It’s taken my mindset to a whole new level

Having Bernadette as a professional mentor has accelerated my confidence as a copywriter. Not only has it taken my mindset to a whole new level, it’s been hugely beneficial moving forward (particularly in the early stages of my career). If you’re looking to gain a competitive edge, then participating in the Dream Team is an absolute must. I can’t recommend it highly enough."

Lydia Atanasovski

"Bernadette’s Dream Team mentoring program gives you access to a wealth of resources

Bernadette’s Dream Team mentoring program gives you access to a wealth of resources that educate you on the business of copywriting and provides you with a number of proven strategies on how to make that business a reality."

Colin McDonald

"Bernadette's Copywriting Coaching is brilliant. She transformed me from a novice writer to an expert through her Home Study Course and Coaching Calls. I highly recommend her course to anyone wanting a career in writing. She's also a very friendly, approachable and caring lady who is always there to help and listen."

Monique Eddy, A witty & creative Direct-Response SEO Copywriting Specialist for Online Superstars

"Bernadette's knowledge, generosity and experience knows no bounds. I found her copywriting course to be very thorough. It was intricate in detail but so easy to engage in to understand and learn everything she presented. Additionally, she is always there to support and help. Bernadette is so open, connected and an accomplished expert in her field(s). Her willingness to constantly share what she knows and bring out the best in others is inspiring."

Nina Nicols, Writer, Producer, Actress, Musician and Cosmetic Formulation Chemist

"The course has given me both the skills and confidence to establish my own copywriting business and I am now living my passion and dream every day.

I reached a point in my career where I was seeking a career change. Having owned two successful businesses, I wanted to utilise my many years of experience in business and marketing but use my passion and love for creating and writing.

After extensive research, I came across The Australian Copywriting School and knew straight away that this was the perfect course to learn copywriting skills.

I commenced the course via distance learning as it meant I didn’t have to take time off work or organise travel to Melbourne (I’m based in Sydney). But what won me over were the 10 DVDs (video of workshops), which were included in the course. You can watch each module of the course and get the same benefits as if you attended the course face to face. Cannot get much better than that!
The course material is easy to understand, gives you tonnes of examples of copywriting material and most importantly the skills and confidence to go out and be a copywriter.

Having loved the course so much, I had an even greater desire to further my knowledge and become the best copywriter I could be. What better way than to get one on one coaching from the best in the business. This is when I entered the Dream Team programme with Bernadette Schwerdt. The personal attention you receive is amazing through webinars, emails and coaching calls, as well as the opportunity of copywriting work.

The course and the Dream Team programme has given me both the skills and confidence to establish my own copywriting business and I am now living my passion and dream every day."

Bernadette Beach

"Before I had even reached the end of the course, I landed work experience in one of the biggest and well-known advertising agencies in Australia – Badjar Ogilvy!

Before I had even reached the end of the course, I landed work experience in one of the biggest and well-known advertising agencies in Australia – Badjar Ogilvy! Years later, I have worked for many of Australia’s top advertising agencies and a number of exciting small businesses. And now, as I plan to move to Asia with my partner, I’m grateful to have a career that I can pack up and take with me. Whether you are new to the advertising industry or simply want to refresh your skills, this course is a worthwhile experience."

Melissa Anderson

"Bernadette's Copywriting Course is the ultimate "'Everything you wanted to know about copywriting but were afraid to ask." The exercises were fun and practical and her feedback and encouragement were excellent. The course not only helps to unleash your creativity but it is full of practical advice on marketing and running your own business. I would highly recommend the course to anyone considering a career as a copywriter."

Robyn Story, Freelance Writer & Ghostwriter

"Bernadette's Copywriting course sharpened my writing skills and also taught me to generate new ideas out of thin air. It has helped me immeasurably in my corporate writing career. Her passion and expertise shine through in her engaging delivery style. Thank you Bernadette!"

Brigid Stapleton, Senior Research Analytics at RMIT University

"Sharp, witty & wise, Bernadette is a gifted mentor. Her knowledge of all things copywriting is incredible. For me personally, the thing that's made the biggest difference is the guidance on developing business relationships. I consider Bernadette a trusted advisor."

Hubert Southall, Associate Creative Director

"Bernadette’s probing questioning skills enabled us to explore issues we would never have uncovered without her. She has an intuitive ability to see an issue from a different perspective. Our phone conversation went so quickly, but it has started our company on an amazing journey. My advice – make sure you record the conversation so you capture all her wisdom."

Sue Leslie, Senior Consultant, Communications, EndState

"From the very first call with Bernadette, I knew that the course would pay for itself many times over – and it did….more

In every coaching call I’d either learn something about: how to get new clients, how to work smarter, how to find new copywriting opportunities, how to reach my goals, or just how to live a more fulfilling life. One of the things I appreciated the most was Bernadette’s willingness to share new information with us. If she found out about a new copywriting opportunity, she would share this information immediately and give us practical and detailed advice on how to capitalise on it.

The other great benefit of being on the program was hearing the guest speakers. These speakers shared their time and wisdom as readily as Bernadette did, and their information assisted me in many areas of my business and my life.

The group coaching aspect of the program was also most beneficial because I learnt as much from the other participants as I did from Bernadette. I highly recommend the Dream Team program to any copywriter who wants to take their business to a whole new level."

Lucinda Lions

"Whether you’re a small business owner, or an aspiring copywriter, knowing how to write more than just ‘good’ copy is critical

It can mean the difference between surviving and thriving. As a scientist-turned-copywriter and small business owner, my journey started with a course at the Australian School of Copywriting.


After completing two of Bernadette’s excellent courses, I was selected as a member of her highly regarded ‘Dreamteam’ mentoring programme. And by following Bernadette’s step-by-step strategies and advice, I had my own freelance copywriting business up and running in a matter of weeks! Plus, the ongoing training and support kept me on track while giving me the knowledge and skills to take my business and writing to the next level.


More recently I’ve taken over a ‘clicks-and-mortar’ business that’s seen strong growth in the face of tough retail conditions. Put simply, I wouldn’t be where I am today without taking that first step and enrolling in a course with the Australian School of Copywriting. It’s one of the smartest decisions I’ve made."

Dr Doug Rotherham

"Being my own boss is extremely rewarding, and addictive, and it all started with the Australian School of Copywriting.

The copywriting course at The Australian School of Copywriting set me on a new path to being a full time business owner and copywriter. Bernadette’s course gave me the solid foundations I needed to become a very proficient copywriter and the confidence to be my own boss. If you are looking for a career change or to increase your copywriting skill set, I highly recommend courses provided by The Australian School of Copywriting."

Belinda Weaver

"I left the banking industry, completed your course and happily haven’t looked back since

Although banking paid extremely well and I had an amazing lifestyle, travelling to different parts of the globe on a regular basis, I wasn’t happy. I would log on to your site from wherever I was working at that particular time, and read the testimonies of people who had completed your course and made the change. It was inspiring stuff!

As soon as I had made that decision I started to think and believe that maybe there was a way out and light at the end of the tunnel. A way to have the lifestyle I desired and to enjoy the work that I really wanted to do.

I left the banking industry and completed your course and happily haven’t looked back since. I now spend my time travelling between my home in Penang, Malaysia and discovering Asia when I’m in-between copywriting assignments.

The course opened my mind to so many industries and I find it easy to switch in-between industries when assignments come along.

Thank to you and your course I now live the life that I have always wanted to live and I get paid for it too! Oh, did I mention that I’m happy!"

Keith Hockton

"This course makes you business-ready the moment you've finished the course. Bernadette is superb. She knows her stuff and how to present in a way that builds the students' knowledge in the best, most practical way. The online aspect is a great method of delivery. The fact that I can also listen to the presentations and do the assignments at times that suit me is a major plus. Just do it! You can't go wrong."

Kylie Castor

"It's great to have a tutor like Bernadette who knows the industry so well. I loved being able to fit the course around my busy and unpredictable schedules."

Carole Ciavarra

"I loved how I could download the audio and listen to the course while I was walking along the beach. It helped me kill two birds with one stone, exercise and study! I found Bernadette to be highly knowledgeable and I enjoyed her sense of humour. I also enjoyed her honest and supportive feedback. I thoroughly enjoyed it. The course material was well laid out and easy to navigate through. I thoroughly enjoyed it. I’m not sure you are supposed to have fun while learning but I did and gained useful newfound knowledge in the process. I would say it is definitely worth it. You will learn something new."

Fiona Reading

"The structure was paced in a way that made it much less ‘hard work’ than other courses I’ve done. The mystery around copywriting was also removed. I found it easy and pleasurable to do the course. I really looked forward to each module. I loved Bernadette’s easy, stress-free manner. I felt encouraged all the way, even when I submitted a poor assignment. Perhaps that’s when you learn the most! Anyway, I do appreciate her kindness and tolerance for dummies! It was a ‘fundamentals’ course, but exceeded that expectation, taking things further. Copywriting Essentials at AWC is the best online copywriting course that I have ever done, and highly recommend it. Thanks again to Bernadette for giving me the knowledge and confidence to step forward and start to think seriously about a career in the copywriting industry."

Louise Bennett

"Right from the start Bernadette encouraged us to have fun with the course and that’s exactly what it felt like – fun. I most enjoyed being able to let the creative juices flow around the structure that Bernadette provided. Bernadette was a fantastic tutor. She clearly has a wealth of knowledge and experience and was extremely open to sharing that with the group. Her audio feedback made it feel very personalised and warm. She provided a professional yet relaxed approach which made it very easy to participate in the course. She continually encouraged us throughout the course and always gave constructive feedback. She is also the first tutor that has made me feel like learning something new – that could lead to something more in my career, was truly possible and achievable. She has inspired me to pursue copywriting. The process to enrol and get started in the course was clear and easy to follow – I think AWC does that very well. It felt quite personalised which is more than I expect from an online course. Bernadette was inspiring as a tutor. I think overall we were provided with a safe and supportive learning environment. Thank you. Worth doing, you cannot lose and you’ll learn more than you think possible – just give it a go!"

Kerry Pickles

"Bernadette was an engaging presenter. I particularly liked the way she presented copywriting as a very real opportunity and backed it up with some tricks of the trade. Each module was useful and practical. The course has provided great foundation for me to change my career. I didn’t have to spend too many hours per week to do course work and assignments. The online component was easy and convenient. I could fit the lessons and assignments in to my week without feeling stressed, while holding down a full-time job."

Jody Boyle

"I learned so many new skills and techniques which has changed my approach to copywriting – for the better! Bernadette was fantastic – really inspiring. I got constructive feedback from my assignments. I have done several courses with the Australian Writers’ Centre; all of them have been great but this was fantastic."

Christina Farrington

Book Reviews and Impressions


"A must for anyone contemplating an online business. The entrepreneurs Bernadette has interviewed offer a wealth of information that you'd normally pay a lot of money to receive."

Ed, Melbourne

"Delighted to have been able to provide a little input in this book. Well done Bernadette Schwerdt, an easy and informative read!"

Jane Huxley, Pandora Radio

"I seriously LOVE this book!"

Booktopia review

"I loved the tips, the well thought out flow of 'how to' and how inspired I felt after reading it!"

Booktopia review

"Bernadette has researched the online market thoroughly and has interviewed some of the key players in this field and shared their knowledge. I have gotten some great new ideas and also confirmed that some of the things our company do is on the right path"

Susie from Gold Coast, QLD

"I seriously LOVE this book. So much insight into how to run a business online and hearing it from the best of the best. The best book I have bought for my business."

Dee from Cairns

"I seriously LOVE this book!"

Booktopia review

"Fantastically helpful for start up entrepreneurs and ones who've been at it for a while too!
Not your usual, run of the mill, same old formulas for success rehashed, book. This is an interesting insight into some of the best modern day business minds. Funny, interesting and a pleasure to read. 

Easy to understand and not full of technical mumbo jumbo.

Loved it!!"

SK from Melbourne

"I read this book on my recent holiday so I could see how these Entrepreneurs turned their ideas into a reality. I always have ideas but the little voices tell 'they're stupid'! This book showed me that the best Entrepreneurs all had doubts, but pushed through them to create multi-million dollar businesses. It's never too late to start. A great read, with humour and very insightful stories."

Mon from Melbourne, AU

"Delighted to have been able to provide a little input in this book. Well done Bernadette Schwerdt, an easy and informative read!"

Jane Huxley, Pandora Radio

"First and foremost, Bernadette Schwerdt is a story-teller. She's a great writer. Most business books are the literally equivalent of porridge. They're healthy for you but drudgery to read. That's not the case with Online Secrets. It's packed wisdom, anecdotes and distills the insights of market leaders into one resource. But, better than that, it's a real page turner. I consumed this book like it was a fine meal. (And I plan to give away a few copies to aspiring online entrepreneurs too. It's that good.)"

James Tuckerman, Anthill Online

"Bernadette's business experience shows in her writing style and how she's presented the info, including the topics she has chosen. It is refreshing to read a business book that gets to the point and is very real world focused. Well worth getting."

David Lennon, Business Coach

"It's eloquent, sharp and funny. This author is infectiously passionate about her subject and has a keen sense of curiosity. It's well-structured and packed with anecdotes, real life examples and experience from those 'making it happen' online. If only all business books were this engaging to read."

Emmaj, Wellington NZ

"As the host of Fairfax TV's Business Talk Show, Bernadette Schwerdt has been in a unique position to capture the best practices from some of the most successful Australian entrepreneurs. She conveyed them in a very approachable how-to guide. I would highly recommend this book as a must read for any aspiring entrepreneur across the globe. If you have an idea, want to start a technology company, read Bernadette's book first. It will save you lots of time and frustrations and help you learn from the best."

Maciej Kranz, San Jose, California, US

"I thoroughly enjoyed this book; it's a great journey into the minds of some of our country's great self-made business people and how they've succeeded in a massively changing marketplace. A lot of books provide inspiration on starting an online business: this is one of the first books I've read that both inspires AND educates."

The Hawk, Melbourne

"I loved the tips, the well thought out flow of 'how to' and how inspired I felt after reading it!"

Celia, NSW

"Inspiring read with easy, practical ideas. Even made me LOL! It gets you off your chair thinking about ideas to start your own online business. Anyone can do it!"

Helen, Melbourne

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