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Why “The Intrigue” headline works every time
The purpose of the “Intrigue” headline is to create an air of curiosity about your service and to compel the[...]
Here’s how ‘A Current Affair’ uses headline formulas
This headline formula is based on the principle that some expert has exclusive information or insider knowledge that will translate[...]
Are you happy with your website?
Here’s how to make it better – quickly.A recent survey conducted by MYOB found that over 55.3% of businesses went[...]
The top 11 reasons why people buy your product/service
Research shows that there are only about 20 reasons why people buy anything.Whether it’s a Porsche, or perfume, or a[...]
The power of FAQs
FAQs are a fantastic tool for gaining a better Google ranking, for taking the pressure off the business owner having[...]
How to create instant content – without writing a word
The Un-Copywriters Guide To Content Creation.When it comes to offering prospects and customers a chance to ‘get to know you’,[...]
The copywriter’s guide to coming up with a TLA
If I’ve learnt anything interviewing some of Australia’s top online entrepreneurs, it’s that they are experts at coming up with[...]
How to write copy that converts traffic into customers
How to write copy that converts traffic into customersWouldn’t it be great to generate new leads and convert traffic into[...]
The top 3 mistakes most people make when writing for the web
The top 3 mistakes most people make when writing for the webWriting for the web is similar to writing for[...]