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How to create an offer they can’t refuse: part 2 – conditional offers
Offers, or incentives, are designed to make the customer choose you over another.There are two types of offers – conditional[...]
How to create an offer they can’t refuse: part 1 – unconditional offers
If you have a website, you really want your visitors to give you their email and name so that you[...]
Can a competitor be a collaborator? Absolutely. Here’s how.
When you know what business you’re in, it’s not only easier to market what you have, but it helps you[...]
Do you know why people buy your products or services?
It might not be as obvious as you think.This might seem like a really obvious question to you – especially[...]
The top 11 reasons why people buy your product/service
Research shows that there are only about 20 reasons why people buy anything.Whether it’s a Porsche, or perfume, or a[...]
How to use online newsletters to generate more customers and more profit
One of the easiest wins you can have with a website is to include an email opt-in box so that[...]
The magic rule of 3 – how to use pricing to your advantage
Don’t get stuck slashing prices. Use the Rule of 3 to re-frame the competition.If you’ve ever lost out on a job[...]
Affiliate Marketing – the next best thing to a passive income
Affiliate Marketing – the next best thing to a passive incomeIf you like the thought of making passive income without[...]
How eBay helped launch a billion-dollar online business
How eBay helped launch a billion-dollar online businessYou’d be amazed at how many of Australia’s top online entrepreneurs got their[...]
How to write copy that converts traffic into customers
How to write copy that converts traffic into customersWouldn’t it be great to generate new leads and convert traffic into[...]
What are you too busy to notice – and what is it costing you?
What are you too busy to notice – and what is it costing you?I was seven months pregnant. My husband[...]
5 top tips to creating your small business marketing toolkit
5 top tips to creating your small business marketing toolkitKeeping up with what’s new and happening in business is one[...]