MARKETING Resources

How many of us love following up with clients? Not many, right.Here’s a quick, true story to show you how[...]

Offers, or incentives, are designed to make the customer choose you over another.There are two types of offers – conditional[...]

If you have a website, you really want your visitors to give you their email and name so that you[...]

Your Marketing Toolkit – What You Should Have In It And WhyKeeping up with what’s new and happening in business[...]

Do you ever take the time to find out what your competitors are doing?Do you even know who your most[...]

When you know what business you’re in, it’s not only easier to market what you have, but it helps you[...]

It might not be as obvious as you think.This might seem like a really obvious question to you – especially[...]

Research shows that there are only about 20 reasons why people buy anything.Whether it’s a Porsche, or perfume, or a[...]

One of the easiest wins you can have with a website is to include an email opt-in box so that[...]

Don’t get stuck slashing prices. Use the Rule of 3 to re-frame the competition.If you’ve ever lost out on a job[...]

If I’ve learnt anything interviewing some of Australia’s top online entrepreneurs, it’s that they are experts at coming up with[...]

If you haven’t already heard of social entrepreneur Simon Griffiths, you will soon.I had the good fortune to interview him[...]

Wouldn’t it be great if every time we posted or tweeted it resulted in a sale?But it doesn't, does it?[...]

Bernadette Schwerdt MC’ing the ICMI Annual Showcase event at Cargo Hall, Melbourne, featuring Alisa Camplin, Dylan Alcott and others.TopicsContent Types

Bernadette Schwerdt reveals six strategies that every fitness business can use to increase trust and boost the bottom line.One of[...]

Affiliate Marketing – the next best thing to a passive incomeIf you like the thought of making passive income without[...]

How eBay helped launch a billion-dollar online businessYou’d be amazed at how many of Australia’s top online entrepreneurs got their[...]

How to write copy that converts traffic into customersWouldn’t it be great to generate new leads and convert traffic into[...]

5 Twitter tips for writing tweetsIf you’re Richard Branson, you won’t have too much trouble getting your Tweets read.But if[...]

What are you too busy to notice – and what is it costing you?I was seven months pregnant. My husband[...]

5 top tips to creating your small business marketing toolkitKeeping up with what’s new and happening in business is one[...]