MARKETING Resources

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How a 1-minute phone call generated $1000
How many of us love following up with clients? Not many, right.Here’s a quick, true story to show you how[...]
How to create an offer they can’t refuse: part 2 – conditional offers
Offers, or incentives, are designed to make the customer choose you over another.There are two types of offers – conditional[...]
How to create an offer they can’t refuse: part 1 – unconditional offers
If you have a website, you really want your visitors to give you their email and name so that you[...]
5 ways to keep your marketing toolkit relevant
Your Marketing Toolkit – What You Should Have In It And WhyKeeping up with what’s new and happening in business[...]
Have you ever Googled your competition?
Do you ever take the time to find out what your competitors are doing?Do you even know who your most[...]
Can a competitor be a collaborator? Absolutely. Here’s how.
When you know what business you’re in, it’s not only easier to market what you have, but it helps you[...]
Do you know why people buy your products or services?
It might not be as obvious as you think.This might seem like a really obvious question to you – especially[...]
The top 11 reasons why people buy your product/service
Research shows that there are only about 20 reasons why people buy anything.Whether it’s a Porsche, or perfume, or a[...]
How to use online newsletters to generate more customers and more profit
One of the easiest wins you can have with a website is to include an email opt-in box so that[...]
The magic rule of 3 – how to use pricing to your advantage
Don’t get stuck slashing prices. Use the Rule of 3 to re-frame the competition.If you’ve ever lost out on a job[...]
The copywriter’s guide to coming up with a TLA
If I’ve learnt anything interviewing some of Australia’s top online entrepreneurs, it’s that they are experts at coming up with[...]
The copywriter’s guide to successful crowdfunding
If you haven’t already heard of social entrepreneur Simon Griffiths, you will soon.I had the good fortune to interview him[...]
The essential guide to monetising social media
Wouldn’t it be great if every time we posted or tweeted it resulted in a sale?But it doesn't, does it?[...]
Bernadette Schwerdt MC Reel May 2018
Bernadette Schwerdt MC’ing the ICMI Annual Showcase event at Cargo Hall, Melbourne, featuring Alisa Camplin, Dylan Alcott and others.TopicsContent Types
Would you buy from you?
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Affiliate Marketing – the next best thing to a passive income
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How eBay helped launch a billion-dollar online business
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How to write copy that converts traffic into customers
How to write copy that converts traffic into customersWouldn’t it be great to generate new leads and convert traffic into[...]
5 Twitter tips for writing tweets
5 Twitter tips for writing tweetsIf you’re Richard Branson, you won’t have too much trouble getting your Tweets read.But if[...]
What are you too busy to notice – and what is it costing you?
What are you too busy to notice – and what is it costing you?I was seven months pregnant. My husband[...]
5 top tips to creating your small business marketing toolkit
5 top tips to creating your small business marketing toolkitKeeping up with what’s new and happening in business is one[...]

The Top 10 Public Speaking Tips for Nervous Presenters