COPYWRITING Resources

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Why “The Intrigue” headline works every time
The purpose of the “Intrigue” headline is to create an air of curiosity about your service and to compel the[...]
Here’s how ‘A Current Affair’ uses headline formulas
This headline formula is based on the principle that some expert has exclusive information or insider knowledge that will translate[...]
How a 1-minute phone call generated $1000
How many of us love following up with clients? Not many, right.Here’s a quick, true story to show you how[...]
How to create an offer they can’t refuse: part 2 – conditional offers
Offers, or incentives, are designed to make the customer choose you over another.There are two types of offers – conditional[...]
How to create an offer they can’t refuse: part 1 – unconditional offers
If you have a website, you really want your visitors to give you their email and name so that you[...]
5 ways to keep your marketing toolkit relevant
Your Marketing Toolkit – What You Should Have In It And WhyKeeping up with what’s new and happening in business[...]
Can a competitor be a collaborator? Absolutely. Here’s how.
When you know what business you’re in, it’s not only easier to market what you have, but it helps you[...]
Do you know why people buy your products or services?
It might not be as obvious as you think.This might seem like a really obvious question to you – especially[...]
The top 11 reasons why people buy your product/service
Research shows that there are only about 20 reasons why people buy anything.Whether it’s a Porsche, or perfume, or a[...]
How to use online newsletters to generate more customers and more profit
One of the easiest wins you can have with a website is to include an email opt-in box so that[...]
The power of FAQs
FAQs are a fantastic tool for gaining a better Google ranking, for taking the pressure off the business owner having[...]
The magic rule of 3 – how to use pricing to your advantage
Don’t get stuck slashing prices. Use the Rule of 3 to re-frame the competition.If you’ve ever lost out on a job[...]
How to create instant content – without writing a word
The Un-Copywriters Guide To Content Creation.When it comes to offering prospects and customers a chance to ‘get to know you’,[...]
The copywriter’s guide to coming up with a TLA
If I’ve learnt anything interviewing some of Australia’s top online entrepreneurs, it’s that they are experts at coming up with[...]
The copywriter’s guide to successful crowdfunding
If you haven’t already heard of social entrepreneur Simon Griffiths, you will soon.I had the good fortune to interview him[...]
The top 3 tips on getting an online business started
Why it pays to be a great copywriterOver the last few months, I’ve interviewed some incredible online entrepreneurs – people[...]
Would you buy from you?
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Cakeage? What the hell is cakeage?
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Affiliate Marketing – the next best thing to a passive income
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How to write copy that converts traffic into customers
How to write copy that converts traffic into customersWouldn’t it be great to generate new leads and convert traffic into[...]
The top 3 mistakes most people make when writing for the web
The top 3 mistakes most people make when writing for the webWriting for the web is similar to writing for[...]
5 Twitter tips for writing tweets
5 Twitter tips for writing tweetsIf you’re Richard Branson, you won’t have too much trouble getting your Tweets read.But if[...]
Little acts of leadership – the true measure of any great leader
Little acts of leadership – the true measure of any great leaderWhen we think of great leaders, what names come[...]
What are you too busy to notice – and what is it costing you?
What are you too busy to notice – and what is it costing you?I was seven months pregnant. My husband[...]
5 top tips to creating your small business marketing toolkit
5 top tips to creating your small business marketing toolkitKeeping up with what’s new and happening in business is one[...]
3 reasons why a lack of tech-savvy skills stops female entrepreneurs from succeeding
3 reasons why a lack of tech-savvy skills stops female entrepreneurs from succeedingDoes a lack of tech-saviness stop you from[...]
How to make money from blogging
How to make money from blogging: Darren Rowse – ProBlogger​Everyone wants a blog but most of us don’t quite know[...]