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Why “The Intrigue” headline works every time
The purpose of the “Intrigue” headline is to create an air of curiosity about your service and to compel the[...]
Here’s how ‘A Current Affair’ uses headline formulas
This headline formula is based on the principle that some expert has exclusive information or insider knowledge that will translate[...]
How a 1-minute phone call generated $1000
How many of us love following up with clients? Not many, right.Here’s a quick, true story to show you how[...]
How to create an offer they can’t refuse: part 2 – conditional offers
Offers, or incentives, are designed to make the customer choose you over another.There are two types of offers – conditional[...]
How to create an offer they can’t refuse: part 1 – unconditional offers
If you have a website, you really want your visitors to give you their email and name so that you[...]
Are you happy with your website?
Here’s how to make it better – quickly.A recent survey conducted by MYOB found that over 55.3% of businesses went[...]
5 ways to keep your marketing toolkit relevant
Your Marketing Toolkit – What You Should Have In It And WhyKeeping up with what’s new and happening in business[...]
Have you ever Googled your competition?
Do you ever take the time to find out what your competitors are doing?Do you even know who your most[...]
Can a competitor be a collaborator? Absolutely. Here’s how.
When you know what business you’re in, it’s not only easier to market what you have, but it helps you[...]
Do you know why people buy your products or services?
It might not be as obvious as you think.This might seem like a really obvious question to you – especially[...]
The top 11 reasons why people buy your product/service
Research shows that there are only about 20 reasons why people buy anything.Whether it’s a Porsche, or perfume, or a[...]
How to use online newsletters to generate more customers and more profit
One of the easiest wins you can have with a website is to include an email opt-in box so that[...]
The power of FAQs
FAQs are a fantastic tool for gaining a better Google ranking, for taking the pressure off the business owner having[...]
What all top entrepreneurs have in common
I’ve been interviewing some of Australia’s leading online entrepreneurs lately and what I’ve discovered is that ‘success leaves clues’.For this[...]
The magic rule of 3 – how to use pricing to your advantage
Don’t get stuck slashing prices. Use the Rule of 3 to re-frame the competition.If you’ve ever lost out on a job[...]
Freelancer.com – outsourcing made easy
In any business, there’ll inevitably come a time when you need something done but don’t have the skills or the[...]
What Masterchef contestants and entrepreneurs have in common
How a pinch of salt can change everything.I don’t like cooking but I really love watching cooking shows. My favourite[...]
How to create instant content – without writing a word
The Un-Copywriters Guide To Content Creation.When it comes to offering prospects and customers a chance to ‘get to know you’,[...]
The copywriter’s guide to coming up with a TLA
If I’ve learnt anything interviewing some of Australia’s top online entrepreneurs, it’s that they are experts at coming up with[...]
The copywriter’s guide to successful crowdfunding
If you haven’t already heard of social entrepreneur Simon Griffiths, you will soon.I had the good fortune to interview him[...]
The top mistakes all online marketers make when setting up an online business
You can’t interview 20 of Australia’s top online entrepreneurs and not pick up a few practical tips and tricks along[...]
The top 3 tips on getting an online business started
Why it pays to be a great copywriterOver the last few months, I’ve interviewed some incredible online entrepreneurs – people[...]
Why now is the second-best time in history to set up an online business
When the World Wide Web was the wild wild west.I have interviewed 40 of Australia’s top entrepreneurs for a book[...]
Why crazy business ideas are succeeding now more than ever before
It’s The Long Tail Factor At Work.Did you know there’s an entire Facebook page dedicated to people who can’t fit[...]
Five secrets behind the female entrepreneurs smashing it online
It’s no secret that women comprise the fastest growing cohort of start-up entrepreneurs. Why? Well, there’s lots of reasons but[...]
The five personal qualities of all successful online entrepreneurs
Have you ever wondered why someone with a great idea can turn it into a billion-dollar business, whilst someone with[...]
The essential guide to monetising social media
Wouldn’t it be great if every time we posted or tweeted it resulted in a sale?But it doesn't, does it?[...]
The 7-word definitions that made Gabby Leibovich, Matt Barrie and John Winning successful
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Three steps to successful online entrepreneurship from local experts
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Would you buy from you?
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Cakeage? What the hell is cakeage?
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Affiliate Marketing – the next best thing to a passive income
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How eBay helped launch a billion-dollar online business
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How to write copy that converts traffic into customers
How to write copy that converts traffic into customersWouldn’t it be great to generate new leads and convert traffic into[...]
The top 3 mistakes most people make when writing for the web
The top 3 mistakes most people make when writing for the webWriting for the web is similar to writing for[...]
5 Twitter tips for writing tweets
5 Twitter tips for writing tweetsIf you’re Richard Branson, you won’t have too much trouble getting your Tweets read.But if[...]
A beginner’s guide to the internet of things
A beginner’s guide to the internet of thingsOf all the technology trends that are taking place right now, most experts[...]
Little acts of leadership – the true measure of any great leader
Little acts of leadership – the true measure of any great leaderWhen we think of great leaders, what names come[...]
What are you too busy to notice – and what is it costing you?
What are you too busy to notice – and what is it costing you?I was seven months pregnant. My husband[...]
5 top tips to creating your small business marketing toolkit
5 top tips to creating your small business marketing toolkitKeeping up with what’s new and happening in business is one[...]
What’s your story? You need to hone your elevator pitch.
What’s your story? You need to hone your elevator pitch.What do you do?When it comes to meeting new people be[...]
3 reasons why women make great online entrepreneurs
3 reasons why women make great online entrepreneursBernadette Schwerdt is an Online Marketing Strategist; the host of The Age and[...]
3 reasons why a lack of tech-savvy skills stops female entrepreneurs from succeeding
3 reasons why a lack of tech-savvy skills stops female entrepreneurs from succeedingDoes a lack of tech-saviness stop you from[...]

The Top 10 Public Speaking Tips for Nervous Presenters