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The purpose of the “Intrigue” headline is to create an air of curiosity about your service and to compel the[...]

This headline formula is based on the principle that some expert has exclusive information or insider knowledge that will translate[...]

How many of us love following up with clients? Not many, right.Here’s a quick, true story to show you how[...]

Offers, or incentives, are designed to make the customer choose you over another.There are two types of offers – conditional[...]

If you have a website, you really want your visitors to give you their email and name so that you[...]

Here’s how to make it better – quickly.A recent survey conducted by MYOB found that over 55.3% of businesses went[...]

Your Marketing Toolkit – What You Should Have In It And WhyKeeping up with what’s new and happening in business[...]

Do you ever take the time to find out what your competitors are doing?Do you even know who your most[...]

When you know what business you’re in, it’s not only easier to market what you have, but it helps you[...]

It might not be as obvious as you think.This might seem like a really obvious question to you – especially[...]

Research shows that there are only about 20 reasons why people buy anything.Whether it’s a Porsche, or perfume, or a[...]

One of the easiest wins you can have with a website is to include an email opt-in box so that[...]

FAQs are a fantastic tool for gaining a better Google ranking, for taking the pressure off the business owner having[...]

I’ve been interviewing some of Australia’s leading online entrepreneurs lately and what I’ve discovered is that ‘success leaves clues’.For this[...]

Don’t get stuck slashing prices. Use the Rule of 3 to re-frame the competition.If you’ve ever lost out on a job[...]

In any business, there’ll inevitably come a time when you need something done but don’t have the skills or the[...]

How a pinch of salt can change everything.I don’t like cooking but I really love watching cooking shows. My favourite[...]

The Un-Copywriters Guide To Content Creation.When it comes to offering prospects and customers a chance to ‘get to know you’,[...]

If I’ve learnt anything interviewing some of Australia’s top online entrepreneurs, it’s that they are experts at coming up with[...]

If you haven’t already heard of social entrepreneur Simon Griffiths, you will soon.I had the good fortune to interview him[...]

You can’t interview 20 of Australia’s top online entrepreneurs and not pick up a few practical tips and tricks along[...]

Why it pays to be a great copywriterOver the last few months, I’ve interviewed some incredible online entrepreneurs – people[...]

When the World Wide Web was the wild wild west.I have interviewed 40 of Australia’s top entrepreneurs for a book[...]

It’s The Long Tail Factor At Work.Did you know there’s an entire Facebook page dedicated to people who can’t fit[...]

It’s no secret that women comprise the fastest growing cohort of start-up entrepreneurs. Why? Well, there’s lots of reasons but[...]

Have you ever wondered why someone with a great idea can turn it into a billion-dollar business, whilst someone with[...]

Wouldn’t it be great if every time we posted or tweeted it resulted in a sale?But it doesn't, does it?[...]

1.THEY KNOW WHAT BUSINESS THEY’RE IN (AND CAN SUM IT UP IN 7 WORDS).A key reason why some start-ups succeed[...]

Here are three tips to successful entrepreneurship, as told to Bernadette Schwerdt by three successful Australian entrepreneurs.One of the biggest[...]

Bernadette Schwerdt reveals six strategies that every fitness business can use to increase trust and boost the bottom line.One of[...]

Cakeage? What the hell is cakeage?I recently booked a fancy-schmancy restaurant to celebrate turning the big 5-0. (Thanks everyone for[...]

Affiliate Marketing – the next best thing to a passive incomeIf you like the thought of making passive income without[...]

How eBay helped launch a billion-dollar online businessYou’d be amazed at how many of Australia’s top online entrepreneurs got their[...]

How to write copy that converts traffic into customersWouldn’t it be great to generate new leads and convert traffic into[...]

The top 3 mistakes most people make when writing for the webWriting for the web is similar to writing for[...]

5 Twitter tips for writing tweetsIf you’re Richard Branson, you won’t have too much trouble getting your Tweets read.But if[...]

A beginner’s guide to the internet of thingsOf all the technology trends that are taking place right now, most experts[...]

Little acts of leadership – the true measure of any great leaderWhen we think of great leaders, what names come[...]

What are you too busy to notice – and what is it costing you?I was seven months pregnant. My husband[...]

5 top tips to creating your small business marketing toolkitKeeping up with what’s new and happening in business is one[...]

What’s your story? You need to hone your elevator pitch.What do you do?When it comes to meeting new people be[...]

3 reasons why women make great online entrepreneursBernadette Schwerdt is an Online Marketing Strategist; the host of The Age and[...]

3 reasons why a lack of tech-savvy skills stops female entrepreneurs from succeedingDoes a lack of tech-saviness stop you from[...]