How to make easy money by renting out your driveway

Michael-Nucifero

Michael Nucifero – Parkhound

When Michael Nucifero and Rob Crocitti were running late to watch a football match in Melbourne they asked themselves, ‘wouldn’t it be great if we could slip $5 under someone’s door and park in their driveway?’  That idea became the basis of their successful startup, Parking Hound. This podcast documents their start-up journey and how they took this random idea and turned it into a rip-roaring success.

In this episode, Michael reveals:

  • How they came up with the idea for the start-up and the steps they took to get it off the ground
  • The challenges of leaving full time work and the mindset required for success as a start-up entrepreneur
  • The challenges of leaving full time work and the mindset required for success as a start-up entrepreneur
  • The technical hurdles they faced in getting council approval and how they overcame the bureaucratic nightmare of red tape
  • How to conduct market research to test the veracity of a new start-up idea
  • How to create a useful business plan that acts as a blue print for success and helps everyone in the team understand what’s going on
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    The marketing secrets they used to get customers to engage with their service
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    The key qualities they needed to acquire that helped them manage costly set-backs and disappointments
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    The creative ways they dealt with new competitors entering the market

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