How to create instant content – without writing a word

The Un-Copywriters Guide To Content Creation.

When it comes to offering prospects and customers a chance to ‘get to know you’, content marketing is the name of the game. But for many, creating content – writing blogs, running webinars, writing emails – is time consuming, expensive and hit and miss.

However James Tuckerman, founder of entrepreneurial online magazine Anthill Online, has an ingenious method for creating content on the run. I recently interviewed him for an episode of “Secrets of Aussie Online Entrepreneurs”, and he shared with me this amazing nugget of wisdom that will have you creating content in a jiffy – without even picking up a pen!

Hold on tight, this will blow you away. The simplicity of it, yet the sheer efficiency of it is so impressive.

Here’s what he does:

He interviews a SME (subject matter expert)
He records a conversation with on his smart phone using the ‘voice memo’ function. (You can download it from the App Store for free)
He sends the recording to get transcribed
That transcription becomes a series of blogs
The blogs become “Cheat Sheets”
The “Cheat Sheets” become Infographics
The blogs and infographics become an eBook