— Course 4 —

Copywriting for Profit

Learn how to write persuasive copy for websites, blogs, social and email. Access the top templates all the pro copywriters use, write with confidence and create a consistent style and tone across your organisation.

Duration: ½ day or 1 day

This programme provides marketing and sales team with the skills to write and communicate more persuasively with their internal team and external clients.

It’s also for anyone who has to write content but lacks the training, confidence or skills to do so. The purpose of the workshop is to give the entire team a process for writing more quickly and more effectively so that the brand and stories they create are consistent in style and tone and more importantly, achieve a result. It will also reduce creative conflict, provide a foundation for how ideas can be judged and give a step by step process for writing content for any medium. If you’d like your marketing or sales team to have the edge by being able to write targeted, results-based copy, this course is for you.

Topics include:

write quickly and effectively for all mediums – emails, web, articles, social, reports etc
use creative briefs to generate consistency in style, voice and form
create short and long form content that cuts through the clutter
write headlines, sub headlines, body copy and tag lines
learn the basics of SEO copywriting to improve your Google ranking
avoid writers block and eliminate procrastination
write content for social media
use content calendars and templates to automate and fast track the writing process
write copy that generates leads and referrals
activate automated sales funnels to build the marketing database
use easy but effective tech-tools to measure the success of a campaign
understand the psychological basis for why people buy your products or services
understand the essentials of digital marketing, content marketing, landing pages and offers
the difference between features and benefits – “sell the sizzle, not the sausage”
use the briefing form to minimise errors and maximise communication between departments
create conceptual copy for above the line concepts and branding campaigns
write thought-leadership pieces that get attention and build trust
deal with client objections and keep the project on track and on budget

Who should attend:

Sales and marketing teams who need to write well but lack the skills, confidence or ability to do so
Communications professionals who need to keep abreast of industry trends and best practice
Business owners who can’t afford to hire copywriters but need copy written
Start-ups and entrepreneurs who need to write copious amounts of copy and need a process and template to do so quickly
Councils, government departments and universities who need to write websites, tenders, reports or any text that requires their audience to engage and respond.

How are we different:

The trainer - Bernadette Schwerdt - has worked in advertising agencies, on both the client and agency side, and intimately understands the creative process (and how and why it can get hijacked and off track)
The material is based on 20 years of research and in-depth analysis of what works and what doesn’t – you get access to the processes that work and have been proven to get results
The trainer is the head copywriting tutor at the Australian School of Copywriting, the Australian Writers Centre, lectures in writing at RMIT University and is the creator of Australia’s copywriting bible, Writing for Profit – she knows what works and what doesn’t
The trainer has trained and mentored a good portion of Australia’s top copywriters and copywriting trainers – she trains the trainers!

What you’ll get:

Extensive workbook and assignment sheets
Customised training materials based on your company’s collateral
Feedback on the work produced during the workshop
Facilitated group discussion to improve creative processes
Customised learning plan for future development

Bonus offer:

Each participant in the workshop will receive a complimentary copy of our online copywriting course Learn How To Write. This is valued at $797 per copy.

This is the perfect companion piece for the workshop. Participants can review the material at their leisure, access the resources for years to come and refresh and update their skills at a time and place convenient to them.

see snippets of the course

in action here

Get in touch here

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WHAT PEOPLE ARE SAYING
ABOUT BERNADETTE

"Bernadette provided a copywriting workshop for our internal staff and the feedback was excellent. They remained engaged throughout the entire daylong session, something that is unusual when it comes to staff training. The training materials were extensive and tailored to suit the different levels. The course catered to all levels and feedback was excellent. Bernadette is exceptional educator."
Belinda Kynaston, UTS: Insearch

"Bernadette's copywriting course sharpened my writing skills and also taught me to generate new ideas out of thin air. It has helped me immeasurably in my corporate writing career. Her passion and expertise shine through in her engaging delivery style. Thank you Bernadette!"
Brigid Stapleton, Senior Research Analytics at RMIT University

"Bernadette has an energetic approach to training. It was great to experience a fresh, useful training session with great material. One of the best courses I have been involved in"
Chad Pickert, Channel Nine, Advertising Account Manager

"Bernadette blew us away with her knowledge, expertise and enthusiasm for her topic. It was a genuine turning point for my students, which was evident when they harnessed that energy and produced some great work. I hope I can convince Bernadette to keep coming back, year after year, to work her magic again"
Lorna Hendry, Lecturer, School of Media and Communication, RMIT University