— Course 4 —
Copywriting for Profit
Learn how to write persuasive copy for websites, blogs, social and email. Access the top templates all the pro copywriters use, write with confidence and create a consistent style and tone across your organisation.
Duration: ½ day or 1 day
This programme provides marketing and sales team with the skills to write and communicate more persuasively with their internal team and external clients.
It’s also for anyone who has to write content but lacks the training, confidence or skills to do so. The purpose of the workshop is to give the entire team a process for writing more quickly and more effectively so that the brand and stories they create are consistent in style and tone and more importantly, achieve a result. It will also reduce creative conflict, provide a foundation for how ideas can be judged and give a step by step process for writing content for any medium. If you’d like your marketing or sales team to have the edge by being able to write targeted, results-based copy, this course is for you.
Who should attend:
How are we different:
What you’ll get:
Each participant in the workshop will receive a complimentary copy of our online copywriting course Learn How To Write. This is valued at $797 per copy.
This is the perfect companion piece for the workshop. Participants can review the material at their leisure, access the resources for years to come and refresh and update their skills at a time and place convenient to them.
see snippets of the course
in action here
WHAT PEOPLE ARE SAYING
"Bernadette provided a copywriting workshop for our internal staff and the feedback was excellent. They remained engaged throughout the entire daylong session, something that is unusual when it comes to staff training. The training materials were extensive and tailored to suit the different levels. The course catered to all levels and feedback was excellent. Bernadette is exceptional educator."
Belinda Kynaston, UTS: Insearch
"Bernadette's copywriting course sharpened my writing skills and also taught me to generate new ideas out of thin air. It has helped me immeasurably in my corporate writing career. Her passion and expertise shine through in her engaging delivery style. Thank you Bernadette!"
Brigid Stapleton, Senior Research Analytics at RMIT University
"Bernadette has an energetic approach to training. It was great to experience a fresh, useful training session with great material. One of the best courses I have been involved in"
Chad Pickert, Channel Nine, Advertising Account Manager
"Bernadette blew us away with her knowledge, expertise and enthusiasm for her topic. It was a genuine turning point for my students, which was evident when they harnessed that energy and produced some great work. I hope I can convince Bernadette to keep coming back, year after year, to work her magic again"
Lorna Hendry, Lecturer, School of Media and Communication, RMIT University