Secrets of Online Entrepreneurs

Discover how Australia's hottest online entrepreneurs turned their ideas into millions... and how you can too.

Based on over 35 in-depth one-to-one interviews with Australia's most successful online entrepreneurs, Bernadette will reveal the insights, the secrets and the little-known strategies behind their astonishing achievements.

You'll learn how to:

  • use low cost tools and strategies to kickstart your online business   
  • apply a 7-step process for building an online business
  • identify industries that are ready for disruption
  • turn your hobby or great idea into a lucrative business
  • build your personal brand and gain media coverage
  • create a profitable online business using simple, proven strategies that work
  • Whether you're looking to build a global online business, or just want to make some extra money on eBay, this book is for you.   

Buy The Book

Features included in the book, "Secrets of Online Entrepreneurs"

Activities included:

Practical exercises, easy-to-use templates and resources included to help you get your online business started

Tech tools:

Comprehensive listings of websites, templates, tools, processes and check-lists top entrepreneurs use to run their businesses.


Bonus 21-point Creative Brief template helps you create high-quality content for your site, blogs and ebooks quickly and easily.

Real life examples:

There's no substitute for hard-won experience. Explore hundreds of case studies, real-life examples, and practical nuggets of wisdom and cut years off your start up journey.



Get the inside stories of how Australia's top entrepreneurs got started.

Detailed Chapter Overview:

About Secrets of Online Entrepreneurs - 7 Steps To Creating A Wildly Successful Online Business

Here's an overview of what each chapter covers:

Chapter 1 | Purpose

Chapter 2 | People

Chapter 3 | Planning

Chapter 4 | Profit

Chapter 5 | Positioning

Chapter 6 | Profile

Chapter 7 | Promotion

Who's included in the book:


Stephanie Alexander
The Cooks Companion

Daniel Flynn
Thank You Group

Simon Griffiths
Who Gives a Crap

Mark Middo
The 5 Minute Business

Shaun O'Brien
Selby Acoustics

Brian Shanahan
Temple & Webster

Pete Williams
Simply Headsets, Author

Matt Barrie

Jodie Fox
Shoes of Prey

Phil Leahy
The Internet Conference

Kate Morris
Adore Beauty

Dean Ramler
Milan Direct

Brad Smith
Braaap Motorbikes

John Winning
Appliances Online

Andre Eikmeier

Paul Greenberg
Deals Direct

Gabby Leibovich
Catch of the Day Group

Tony Nash

Darren Rowse
Pro Blogger and Digital Photography School

James Tuckerman
Anthill Online


Kylie Bartlett
The Web Celeb

Jane Huxley
Pandora Radio (Australia & NZ)

Jane Huxley
Pandora Radio (Australia & NZ)

Jane Huxley
Pandora Radio (Australia & NZ)

Toby Tremayne
Magic Industries

Tim Davies

Sacha Kaluri
Australian Teenage Expo

Salvatore Malatesta
St Ali and Sensory Lab

Morris Miselowski
Business Futurist

Belinda Weaver
Copywrite Matters

Jordan Green
Melbourne Angels

Sonya Karras
Australian Teenage Expo

Sandy McDonald
Get It Right Online

Fysh Rutherford
t20 Group

Peter Williams
Deloitte Digital

Author of "Secrets of Online Entrepreneurs"

Bernadette Schwerdt is the director of the Australian School of Copywriting, an advertising copywriter and a university lecturer. She is the Executive Producer and Presenter of the online video series 'Secrets of Aussie Online Entrepreneurs' as featured on The Age and The Sydney Morning Herald's websites, author of the best-selling manual "Writing for Profit" and an accomplished actor, public speaker and trainer.


What people think about the book

"A must for anyone contemplating an online business. The entrepreneurs Bernadette has interviewed offer a wealth of information that you'd normally pay a lot of money to receive."
Ed, Melbourne

"This is a great book full of useful hints and tips, it’s well written easy to understand and best of all is funny. Yep humour and information in a quick easy read format. Buy it online today."
Rum, Melbourne

"Delighted to have been able to provide a little input in this book. Well done Bernadette Schwerdt, an easy and informative read!"
Jane Huxley, Pandora Radio

"I loved the tips, the well thought out flow of 'how to' and how inspired I felt after reading it!"
She wrote the book she wanted to read, NSW



Australia’s top disruptors reveal their secrets for Launching and Growing an online business.

  • check
    You’ve got a crazy idea, a fledgling business or a hobby that could be so much more. You want to take it online to become a money-making success, but how do you actually do it?
  • check
    Features dozens of case studies from success stories such as Uber, Thankyou, Vinomofo and Booktopia,
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    This is the ultimate how-to guide for making your online endeavour a success.