Big Data for Small Business


Jodie Sangster, CEO of ADMA

Jodie is the CEO of ADMA, the association for data-driven marketing. In this episode, Jodie talks about how modern marketing has become a complex science. The ways you can reach customers now are infinite, and with technology, it’s now easily automated. And if you don’t understand the complexities of digital marketing, you’re either going to pay a lot of money to get a result, or you won’t get a result at all.

In this episode, Jodie reveals:

  • The top three questions you should ask a digital marketer to keep them accountable
  • What’s happening in the world of Big Data
  • The best practices for any business engaged in direct marketing
  • Some great case studies on how low-cost mailing are delivering amazing results for SMEs, and punching well above their weight
  • The hot jobs of the future

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