Big Data for Small Business
Jodie Sangster, CEO of ADMA
Jodie is the CEO of ADMA, the association for data-driven marketing. In this episode, Jodie talks about how modern marketing has become a complex science. The ways you can reach customers now are infinite, and with technology, it’s now easily automated. And if you don’t understand the complexities of digital marketing, you’re either going to pay a lot of money to get a result, or you won’t get a result at all.
In this episode, Jodie reveals: