Bernadette Schwerdt is a writer, keynote speaker and entrepreneur. She is the founder of the Australian School of Copywriting, the head copywriting tutor at Australian Writers Centre, and a former senior account director with Wunderman Cato Johnson Advertising where she created campaigns for clients such as Apple, American Express and BHP.
She has a business degree in Marketing from the University of South Australia, is the author of the best-selling book Secrets of Online Entrepreneurs, the producer of a video series of the same name for Fairfax Media and a popular TEDx speaker on a topic close to her heart: ‘How to bumble your way to success’. Her new book How to Build an Online Business is out now.
She is on the board of Writers Victoria, a mentor with the Layne Beachley ‘Aim for the Stars’ foundation, and a judge for the Anthill Cool Company Awards and the Online Retailers Industry Awards (ORIAs). She has been featured in BRW, Money magazine, HuffPost and on Sky News.
She took three years out of the corporate world to study acting at the Victorian College of the Arts, has since worked extensively as an actor in film and television and is a leading speaker coach for senior executives.
You could say she’s had what is now known as a ‘portfolio’ career. Her mother still doesn’t know exactly what she does.