
HOW TO BUILD AN ONLINE BUSINESS
Australia’s Top Digital Disruptors Reveal Their Secrets for Launching and Growing an Online Business
You’ve got a crazy idea, a fledgling business or a hobby that could be so much more.
You want to take it online to become a money-making success, but how do you actually do it?
In the new book, best-selling author and online marketing specialist Bernadette Schwerdt reveals the insider tips and tricks Australia’s top online entrepreneurs use to create multi-million dollar companies.
Featuring dozens of case studies from success stories such as Uber, Thankyou, Vinomofo and Booktopia, Bernadette highlights the underlying patterns common to all successful online businesses – what they did right, what they did wrong and the short-cuts to building an online business.
Readers will learn how to use this 5-step process to build their own online business:
- 1Mindset – how to develop the entrepreneurial mindset needed to turn your passion, hobby or side-hustle into an online business
- 2MVP – how to create a minimum viable product (MVP) that verifies the proof-of-concept and generates instant income
- 3Momentum – how to access little-known tech tools to source web developers and other key suppliers (for a fraction of the usual cost) and leverage virtual reality and artificial intelligence to create a point of difference
- 4Marketing – how to use content, social influencers and SEO to drive traffic and generate sales
- 5Motivation – how to pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners
DISCOVER THE 5-STEP PROCESS HERE
Here's the template Australia's top digital disruptors use to
build their online businesses


Don't get left behind.
Learn how to build your
online today business
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SO WHO'S INCLUDED IN THE BOOK?
All the big names in digital business are featured in the book:
Tony Nash
Booktopia
Jane Lu
Showpo
Melanie Perkins
Canva
Darren Rowse
Problogger, Digital Photography School
Shaun O’Brien
Selby Acoustics
Simon Griffiths
Who Gives A Crap
Nik Merkovic and Alex Tomic
HiSmile
Anna Whitehouse
Mother Pukka
Andre Eikmeier
Vinomofo
Matt Barrie
Freelancer
Jules Lund
TRIBE
Daniel and Justine Flynn
Thankyou Group
Paul GreenbergDeals
Direct & NORA
Mark Bevan
Joust
Lucy Glade-Wright
Hunting for George
David Rohrsheim
Uber
Adrian Fittolani
Envato
Kate Morris
Adore Beauty
John Winning
AppliancesOnline
Sandy Abram
Wholesome Hub
Morgan Coleman
Vets on Call
Lucy Mathieson
Bake Play Smile
Expert Contributors
Karen Eck
eckfactor PR
Adam Franklin
Bluewire Media
Phil Leahy
Retail Global
Jocelyne SimpsonI
DoMyOwnPR
Jim Stewart
StewArt Media
Lyndal Harris
Podcast VA
Toby Tremayne
Magic Industries
Meri HarliFat
Cake Media
Kevin Bloch
CiSCO
Author of "How to Build an Online Business"
Bernadette Schwerdt is a keynote speaker, author and corporate trainer.
She is the founder of the Australian School of Copywriting, the head copywriting tutor at Australian Writers Centre, and a former senior account director with global advertising agency Wunderman Cato Johnson Advertising where she created award-winning campaigns for clients such as Apple, American Express and BHP.
What people think about the book
"I thoroughly enjoyed this book; it's a great journey into the minds of some of our country's great self-made business people and how they've succeeded in a massively changing marketplace. A lot of books provide inspiration on starting an online business: this is one of the first books I've read that both inspires AND educates."
The Hawk, Melbourne
"I loved the tips, the well thought out flow of 'how to' and how inspired I felt after reading it!"
She wrote the book she wanted to read, NSW
"It's eloquent, sharp and funny. This author is infectiously passionate about her subject and has a keen sense of curiosity. It's well-structured and packed with anecdotes, real life examples and experience from those 'making it happen' online. If only all business books were this engaging to read."
Emmaj, Wellington NZ
"I loved the tips, the well thought out flow of 'how to' and how inspired I felt after reading it!"
She wrote the book she wanted to read, NSW
